Privacy Policy

Introduction

urban nes is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our real estate advisory services or visit our website.

We recognize that your personal information is valuable and sensitive. We handle all data with care, maintain confidentiality, and comply with Singapore's Personal Data Protection Act (PDPA) and applicable data protection regulations.

By engaging our services or using our website, you consent to the collection and use of information as described in this policy. If you have questions or concerns about our data practices, please contact us using the information provided at the end of this document.

Information We Collect

Personal Information

When you engage our advisory services or contact us, we may collect:

• Contact information including name, email address, phone number, and mailing address
• Financial information relevant to property advisory services, such as income details, assets, and liabilities
• Property information including current ownership, rental details, and investment preferences
• Communication records including emails, messages, and notes from consultations
• Identification documents when required for verification purposes

Usage Information

When you visit our website, we automatically collect:

• Device information including IP address, browser type, and operating system
• Website usage data including pages visited, time spent, and navigation patterns
• Cookie data for website functionality and analytics purposes
• Referral sources and search terms that led you to our website

How We Use Your Information

We use collected information for the following purposes:

Service Delivery

• Providing real estate advisory services as requested
• Conducting property market analysis and research
• Preparing consultation materials and recommendations
• Communicating about your advisory engagement
• Maintaining records of our discussions and guidance provided

Business Operations

• Processing inquiries and responding to questions
• Scheduling appointments and managing consultations
• Sending service-related updates and information
• Improving our services based on feedback and usage patterns
• Complying with legal and regulatory requirements

Marketing Communications

• Sending newsletters and market updates (with your consent)
• Informing you about new services or offerings
• Sharing educational content about property markets

You may opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us directly.

Data Protection and Security

We implement appropriate technical and organizational measures to protect your personal information:

• Secure storage systems with encryption for sensitive data
• Access controls limiting who can view client information
• Regular security audits and updates to protection measures
• Secure communication channels for sensitive discussions
• Employee training on data protection and confidentiality
• Physical security measures for our office and document storage

In the event of a data breach affecting your personal information, we will notify you and relevant authorities within 72 hours as required by law.

Data Retention

We retain personal information for different periods depending on the type of data and legal requirements:

• Contact form submissions and general inquiries: 3 years
• Advisory service records and consultation notes: 5 years
• Financial records related to advisory fees: 7 years (tax compliance)
• Marketing consent and communication history: Until consent withdrawn
• Website analytics data: 26 months

After retention periods expire, we securely delete or anonymize personal information unless longer retention is required by law or legitimate business purposes.

Sharing Your Information

We do not sell, rent, or trade your personal information. We may share data only in the following limited circumstances:

Service Providers

We may share information with trusted third-party service providers who assist with:

• Website hosting and technical infrastructure
• Email communication services
• Data analytics and website performance monitoring
• Document storage and management systems

All service providers are contractually required to protect your data and use it only for specified purposes.

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal obligations, court orders, or government requests
• Protect our legal rights or defend against legal claims
• Prevent fraud or illegal activities
• Protect the safety of our staff or clients

Your Rights and Choices

Under Singapore's Personal Data Protection Act, you have the following rights regarding your personal information:

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For detailed information about our cookie practices, including types of cookies used and how to manage your preferences, please see our Cookie Policy.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notification to registered clients
• Displaying a notice on our website for at least 30 days

Continued use of our services after policy changes constitutes acceptance of the updated terms.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the Personal Data Protection Commission of Singapore.